# After a year, you have to purchase the theme again to access updates and support.
Wow. Interesting business ideology. Sounds like a perpetual motion [money making] machineâ€¦ :/
# However, it is not compulsory and you can still use the theme for lifetime.
Sorry, but I don't think so.
Even small-scale (web selling) business last years, usually. Technic improves, respectively. Woocommerce 2015 is probably something else than WC 2016. And security issues certainly plays a big role on web shop. It's hardly a nice idea to use 2015-theme in the year 2017. -- That said, I'm just a web amateur.
# We can offer you a discount at the time of renewal as well - -
And what kind of (amount of) discount are we talking about, about? Â»Update by next two hours, 2 percent sale!Â»