I bought the Schema template because of its claims for speed and SEO. I'm migrating an existing blog from Tumblr to Wordpress mostly to help with SEO, so this is important. It's also important for me to be able to approximate the existing design from Tumblr. Tumblr's standard look is a bit different from Wordpress's so I've been very happy that with excellent, speedy support from MyThemeShop, I've been able to customize Schema how I want. Very happy, so far.